Spring and summer trends of 2023

The 1990’s, the 1970’s, the French bob and Hailey Bieber are a few things you can expect to hear when talking about the spring and summer trends of 2023. Don’t be afraid to step outside the box, whether you go bold or subtle, this season is all about celebrating your individual style!

If you’re looking for something a bit more subtle, 1970’s hippie chic is making waves this season, think Daisy Jones And The 6. Whether you’re rocking long, wavy locks or an undone ponytail. These looks are fun, effortless, and telling the world you are comfortable in your skin. For those looking to make a bigger statement, blunt bangs or a daring new cut is taking the fashion world by storm. We can hardly go a day without seeing that incredible French bob from the recent season of The White Lotus, or Hailey Bieber’s new chin length ‘do. It’s the 90’s blunt chop, meets the Almalfi Coast, and we are SO here for it! Let’s talk color. You can expect to see more lived-in reds and oranges, as well as sun kissed face framing and soft brunettes. Balayage is here to stay, and spring and summer is the perfect time to sweep a few light pieces into those locks.

Natural glowing dewy skin, and natural tones are certainly dominating the retail shelves in the makeup world. However, don’t be afraid to grab for a lip color with a little pop. After all, the Pantone color of the year is Viva Magenta. Don’t worry, we always have you covered in store with our wide selection of Sigma Beauty lip colors to go with your fresh new cut and color! Have fun with your look and don't forget to experiment! There is no one-size-fits-all when it comes to beauty. Embrace your individual style and enjoy creating looks that make you feel happy and confident.